Analytics

The Problem – The Internet has allowed consumers to research and shop products on the internet.  Retailers and distributors need to better understand their consumers, and more importantly, how consumers interact and behave with products.

The Solution – Edgenet Insight collects consumer behavioral data from multiple sources and recommends strategic responses to observed trends. By documenting actual shopping behavior, not just sales, Insight provides real understanding of customer trends and preferences.

• Understand your customer better by tracking actual behavior
• See consumer trends before they appear in your sales data
• Execute demand shaping strategy across disparate channels with a single solution
• Benchmark your performance against industry standards
• Edgenet Insight delivers category and brand level data for: Appliances, Building Supplies, Countertops, Decor, Fashion Plumbing, Flooring, Furniture, Hardware, Home Electronics, Kitchen and Bath, Lighting and Fans, Outdoor Living

Why Are We Qualified? - At Edgenet, we spend every day listening intently to the suppliers, media sites, retailers and distributors that we serve. Based on their business needs, we've created a solution that offers:

• Category analysis for overall product impressions, product detail views, product detail clickthroughs, and purchase clicks
• Quote and order analytics from Edgenet Guided Selling solutions including dealer, catalog, and product performance
• Comparison metrics to show category, brand, or product strength from year to year, month to month, or day to day
• Market share metrics highlighting the strength of your brand in the online, retail, and dealer markets within a category
• Room project metrics to understand not just product interest, but whole home project interest