Visual Selling

The Challenge for Suppliers:

Suppliers are tasked with offering products with a customer-centric experience.  In addition, they are trying to merchandise with a consistent message across channels.

The Visual Selling solution to reach more Pros and DIYers:

Suppliers sell products in a compelling way by reaching Pros and DIYers when they design a project. Visual selling presents products when customers are making key purchase decisions. Suppliers find it easy to sell a wide variety of products.  From deck railings and fencing to garage doors and patio furniture, Outdoor Design Series supports multiple product categories. Suppliers benefit as designs inspire purchases and project estimates include specific materials that drive leads and generate sales.

Edgenet’s Big Hammer Design Series is the only solution that connects suppliers with retailers and consumers by using actual product data and pricing. Big Hammer Pro Design Series and Big Hammer Do-It-Yourself Designer Series are powerful tools to drive sales.  The online application offers versions for both do-it-yourselfers and pros for deck, fence, garage, post frame design. Inspirational applications are also offered for kitchen and bath design. 

How to Participate: 

Suppliers create a data catalog to position products on retail and media sites to reach new audiences

• What is a data catalog? A data catalog is a digital asset library of product dimensions and specifications as to how products are used. It includes collateral to help sell products, such as photos, logos and marketing content. It is the foundation for designing, estimating and marketing products. For example, data catalogs are created for Deck Design includes deck railings, decking, fasteners, post caps, brackets, and specialty products. Data catalogs are also created for outdoor living products such as grills, hot tubs, rugs, outdoor furniture, tool rental and more. These products are not only quoted on the bill of materials, but they are also displayed on the 3D design.

Suppliers Co-brand Big Hammer Outdoor Design to offer design & estimating on company websites

• What is co-branding?  Co-branding gives suppliers the unique opportunity to capture leads from consumers and ensure users are selecting their products when designing a project. Add Big Hammer Pro Design Series or Big Hammer Do-It-Yourself Designer Series to company websites and allow pros, do-it-yourselfers or all users to access the online design tool. We set the features and functionality to meet your specific needs. Suppliers can provide advanced design tools for pros, and forward leads to your organization. Send leads to your internal organization, or even share leads to dealer and retailer partners. Co-branding provides many benefits and enhanced control.

The following are just a few benefits that suppliers enjoy with Visual Selling:

• Increase Product Reach - Create data catalogs and distribute product data on retailer websites, through media partners and even add the application to corporate websites
• Sell a Variety of Products to Pro and DIY Customers - Showcase products to do-it-yourselfers and pro builders to drive product sales for lumber, composites, fasteners, brackets, outdoor furniture, post caps, railing systems, grills, decking, fencing, roofing, siding, windows, doors and more
• Access Online Design - The 3D Designer Series is a web-based 3D visual selling application and always available to users
• Simplify Purchasing - Generate detailed printouts, complete plans and bill of materials. Photo Sharing capabilities allows for additional users collaboration and idea sharing
• Ease of Use - Design Series was created with the user in mind, offering flexible design options, template projects, freeform design and wizard based guidance