When suppliers and recipients communicate with one another using unsynchronized data, meaning data that does not match, there is confusion. Neither party completely understands what the other is requesting. The inaccuracies cause costly errors in a variety of business systems such as forecasting, promotions, procurement, fulfillment, shipping, receiving, invoicing, and deductions. By synchronizing item and supplier data, each organization works from identical information, thereby minimizing miscommunication. Data synchronization is the key to accurate and timely exchange of item and supplier data across enterprises and organizations. Major retailers, including Lowe's, Ace and Walmart, are committed to the Global Data Synchronization Network (GDSN) model and Global Data Synchronization (GDS) standards for their long-term master data management strategies. To improve their supply chain efficiency, these retailers are mandating data synchronization participation by their suppliers.

Big Hammer Data supports Lowe's 25 extended attributes, accepting and storing Lowe's extended attributes for their suppliers' products in addition to all required GDSN attributes. Big Hammer will pass all the combined attributes to Lowe's chosen GDSN retail data pool. Lowe's Suppliers: Contact Big Hammer Data today and join our GDSN Supplier Data Pool.